Pricing & Value

Grandfathering, in the context of pricing, is the deliberate decision to honor an existing client’s current rate for a defined period or set of sessions after a rate…

The holding period is the phase immediately following a rate increase announcement during which the practitioner must maintain the new rate under pressure. It begins when the first…

Rate integrity is the alignment between what a practitioner states they charge and what they actually receive — consistently, across clients and over time, without erosion through discounting,…

A rate increase is the act of changing what you charge for your services to a higher amount. That is the surface definition — and it is incomplete.

Practitioners who identify with coaching, consulting, or strategic work and those who identify with healing, energy work, or spiritual practice both face the challenge of raising rates. The…

Practitioners who have attempted a rate increase more than once often have a clear memory of one that did not hold alongside one — or the hope of…

Practitioners who work in-person, online, or across both contexts often have questions about whether the delivery modality affects how a rate increase works. The short answer: it changes…

A practitioner who offers both private work and group programs is navigating two distinct pricing environments when they raise rates. The process of raising rates in a private…

Discounting — offering a lower rate than the stated one in response to a client’s expressed difficulty with the price — is one of the most common responses…

When a practitioner raises rates, a decision follows: do existing clients receive direct notification of the change, or does the rate simply update and apply going forward? For…