Raising Rates for New Clients Only vs. for All Clients: The Tradeoffs
The new-client-only rate increase is one of the most common approaches practitioners take when they want to raise rates but want to avoid the…
Pricing & Value
Pricing your work fairly. Charging what it’s worth.
-
-
Grandfathering Clients vs. Transitioning Everyone to the New Rate
Among the most common decisions practitioners face when raising rates is whether to grandfather any existing clients at the old rate. The grandfathering question…
-
Small Rate Increase vs. Large Rate Increase: When Each Is the Right Move
Once a practitioner has decided that a rate increase is warranted, a second decision presents itself: how much? The choice between an incremental increase…
-
Raising Rates vs. Adding Services: Which Actually Grows Your Practice?
When a practitioner wants to grow revenue, two paths appear most naturally: raise the rate on existing work or add new services to the…
-
6 Ways a Rate Increase Can Strengthen Rather Than Strain Client Relationships
The fear that a rate increase will damage client relationships is one of the most persistent concerns practitioners carry into the process. In some…
-
4 Questions Clients Ask When You Raise Rates — and How to Answer Them
When a rate increase is communicated, clients tend to respond in predictable ways. Most responses cluster around a small set of questions — four…
-
3 Rate Increase Mistakes That Are Easy to Make — and How to Avoid Them
Rate increase mistakes are rarely made from negligence. They are made because certain behaviors feel natural in the transition period — because the emotional…
-
5 Ways to Communicate Value in the Discovery Call That Support a Higher Rate
A rate increase is not only a financial change — it is a communication change. The discovery call, which was already doing important work…
-
7 Beliefs About Money That Keep Practitioners From Raising Rates
Most rate increase resistance is not strategic. It is not about market research, timing, or competitive analysis — those are often the explanations given…
-
4 Things That Become Easier After a Rate Increase Than Before
The anxiety that precedes a rate increase tends to present the change as an ordeal — a difficult thing to survive before the practice…