The BE-DO-HAVE Sequence Applied to Pricing
There’s a specific form of pricing logic that’s both extremely common and structurally backwards.
Pricing & Value
Pricing your work fairly. Charging what it’s worth.
This is the home of our pricing strategy for coaches, healers, consultants and every conscious entrepreneur who sells their own work. If naming your price makes your throat tighten, or you find yourself discounting before anyone has asked, you are in good company, and it is not a flaw in you.
Pricing is rarely only a maths problem. For many of us it carries old beliefs about worth, about asking, and about whether we are allowed to receive. So these articles hold both sides: how to set and raise your rates with a clear head, and how to notice the brakes that pull the number down. You will find pieces on pricing your services, moving from hourly work to packages, raising your rates, discounts and scholarships, and what to say when a client says they can’t afford you.
Start with The Complete Guide to Setting Your Prices, then read the difference between a rate increase and a price hike and how to handle objections to your price without caving. Pricing & Value sits inside the Economic Machine pillar, and the mini-course Pricing Confidence In 5 Days gives you a short, guided way to practise.
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Finding the Constraint That Is Keeping Your Prices Low
Most practitioners who struggle with pricing have tried more than one approach to resolve it.
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Present-Tense Writing for Pricing Identity
Most practitioners who’ve tried affirmations for pricing know what it’s like when they don’t land.
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Using Commitment Calibration to Hold Your Pricing at the Right Level
There’s a pattern worth noticing in pricing conversations that don’t hold.
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Designing a Value Ladder to Make Your Prices Feel Natural
A single price point creates a specific kind of problem: every potential client is faced with a binary choice. Either they invest at the…
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Using Your Best Month as Proof Your Prices Can Hold
There’s something in your history that most pricing conversations forget to use.
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Excavating Your Money History to Set Freer Prices
The pricing decision you make today was, in part, made for you years ago.
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Self-Worth Versus Self-Esteem and What It Means for Your Prices
There’s a version of pricing confidence that’s real but fragile: it works when things are going well and collapses when something doesn’t land.
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Healing Ancestral Money Patterns That Affect Your Pricing
Not every pricing block has its roots in your own life experience.
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The Nine Values Clients Weigh When Evaluating Your Prices
When a client hears your price and hesitates, the instinct is to assume they think the price is too high. But price — as…