— ECONOMIC MACHINE
The pricing essay we keep getting asked about. Has nothing to do with worth and everything to do with results.
8 min readMay 18 · 2026
— MIND & HEART
Affirmations are a downstream tool. Identity work is upstream. Here’s the difference and why it matters for everything else.
12 min readMay 14 · 2026
— SPIRIT & FLOW
Twenty years on from The Secret, the conversation needs an honest update. This is mine.
15 min readMay 11 · 2026
— ECONOMIC MACHINE
If you charge less than the people you trained with, there’s a reason. Usually six of them. Here’s the audit.
10 min readMay 9 · 2026
— MIND & HEART
Because the layer you’re working at isn’t the layer where the block lives. The 6-Layer Model explained for first-timers.
9 min readMay 7 · 2026
— SPIRIT & FLOW
Most morning routines optimise for the feeling of being someone who has a morning routine. This one optimises for the day.
6 min readMay 5 · 2026
— ECONOMIC MACHINE
Most stuck coaches have done plenty of figuring out. What they haven’t done is the worksheet at the bottom of this post.
11 min readMay 3 · 2026
— SPIRIT & FLOW
A meditation on volume, presence, and the version of yourself that posts least frequently.
7 min readApril 28 · 2026