Pricing & Value

You’ve done the journal prompts. You’ve worked with the beliefs. You understand, at a cognitive level, that you have the right to charge what your work is worth.

You’ve heard enough about pricing in the abstract. You understand — in theory — that you need to charge more, that your work has value, that cost-plus is…

You’ve done the work of understanding why pricing matters. You have a number in mind — maybe a range. But something in the cycle keeps breaking down. You…

You’ve probably had the experience of deciding on a price — maybe after reflection, maybe after working through the internal resistance, maybe after being told clearly that you’re…

You’ve read the pricing books. You’ve watched the webinars. You know the frameworks — cost-plus, value-based, market rate. You’ve probably even written out a number that felt right…

You’ve invested in your craft. You’ve done the training, the certifications, possibly years of personal development work that most of your clients haven’t done. You understand your value,…

You’ve done the inner work. You understand your value — or you’re working toward it. You have clients who get real results. You know that undercharging is an…

You’ve probably collected more information about pricing than you’ve been able to use. A webinar here, a module in a business course there, advice from peers that sometimes…

You’ve probably undercharged at some point. Maybe more than once. Maybe consistently.