5 Ways the Market Signals That Your Rate Is Too Low
The market does not usually tell a practitioner directly that their rate is too low. It sends signals — patterns in client behavior, inquiry…
Pricing & Value
Pricing your work fairly. Charging what it’s worth.
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6 Internal Shifts That Precede a Successful Rate Increase
The announcement of a rate increase is a moment. What makes it hold or fail is what happened before the announcement — the internal…
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5 Things Your Rate Says About You Even Before You Speak
Before a prospect reads a testimonial, watches a video, or gets on a call, they see a number. That number is doing work —…
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4 Financial Realities That Make a Rate Increase Necessary, Not Optional
There are two types of rate increases. The first is made from abundance — the practitioner’s practice is full, outcomes are strong, and raising…
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3 Conversations You Will Have When You Raise Rates — and How to Navigate Each
A rate increase does not happen in isolation. It happens in conversation — with existing clients, with prospective clients, and sometimes with people in…
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5 Ways to Test Whether Your Current Rate Is Still Right for You
Rates are not set once and left alone. A rate that was appropriate at one stage of a practice can become a poor fit…
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6 Things That Happen in Your Practice When You Hold a Rate Increase
Holding a rate increase is different from announcing one. The announcement is a moment. The holding is a period — one that can last…
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4 Ways Practitioners Sabotage Their Own Rate Increases
A rate increase can fail before the market ever has a chance to respond to it. The most common causes of rate increase failure…
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5 Questions to Ask Yourself Before Setting Your New Rate
The number is not the hard part. The number is the output of a harder process — one that requires honesty about what the…
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3 Types of Clients Who Stay After a Rate Increase — and What They Have in Common
The fear that surrounds a rate increase often centers on who leaves. The more useful question is who stays — and why. The clients…