The Practitioner Who Raised Rates Early vs. the One Who Waited: What Each Experienced
Two practitioners begin at a similar point in their practices — similar client base, similar outcomes, similar awareness that a rate increase is probably…
Pricing & Value
Pricing your work fairly. Charging what it’s worth.
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Rate Review Once a Year vs. When Conditions Change: Two Approaches
Rates that are never reviewed tend to drift — backward in real terms, out of alignment with the practice’s development, or simply behind where…
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Rate Increase With a Full Practice vs. a Building Practice: Different Contexts
The most commonly cited readiness condition for a rate increase is a full or near-full practice. And it is a genuinely important condition —…
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Charging Per Session vs. Charging for Outcomes: A Different Framing of Rate
What a practitioner charges for — session time or the transformation it produces — shapes not just the rate conversation but the practitioner’s own…
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Rate Increase Before vs. After a Niche Shift: Timing Matters
When a practitioner is navigating both a niche shift and a rate increase, the order in which these moves happen is not neutral. They…
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Raising Rates Gradually vs. All at Once: Which Approach Creates Less Friction?
The question of pacing — whether to raise rates in incremental steps over time or to make a significant jump in a single move…
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Market Rate vs. Value-Based Rate: Two Different Ways of Deciding What to Charge
Practitioners approach the question of what to charge from two fundamentally different starting points. The first uses the market — what similar practitioners charge…
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Announcing a Rate Increase by Email vs. In Person: What Each Approach Does
How a rate increase is announced is not a neutral choice. The medium carries its own message — email and in-person notification create different…
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Hourly Rate vs. Package Rate: How the Pricing Structure Affects a Rate Increase
When a practitioner decides to raise rates, the mechanics of the increase depend partly on how they currently price their work. Hourly or per-session…
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Raising Rates From Strength vs. From Need: What the Difference Produces
Two practitioners can raise rates at the same time, by the same amount, with similar client bases — and get meaningfully different results. The…