What Is a Rate Review and When Should Practitioners Do One?
A rate review is a structured assessment of whether a practitioner’s current rate still accurately reflects the value their work produces, the outcomes it…
Pricing & Value
Pricing your work fairly. Charging what it’s worth.
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What Is the Earned Credibility Trap in Practitioner Pricing?
The earned credibility trap is the belief that a practitioner must accumulate enough credentials, certifications, client hours, or years of experience before they are…
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What Is the Market Rate for Coaching and Healing Services?
The market rate for coaching and healing services is the prevailing range of prices that practitioners in a given modality, niche, and context are…
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What Is a Rate Anchor and How Do Practitioners Use One?
A rate anchor is the specific set of evidence or reasoning a practitioner holds internally that makes their rate feel warranted — not to…
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What Is an Outcome-Based Rate and How Is It Different from Session-Based?
An outcome-based rate prices the result the practitioner delivers rather than the number of sessions or hours that delivery involves. Instead of charging $150…
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What Is the Practitioner Identity and How Does It Affect Rates?
The practitioner identity is the set of beliefs a service provider holds about who they are, what they do, and what that is worth.…
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What Is a Sliding Scale and When Does It Serve Practitioners?
A sliding scale is a deliberately designed pricing structure that offers the work at different investment levels, with the level tied to the client’s…
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What Does It Mean to Raise Rates from Strength?
Raising rates from strength means the rate increase originates in a clear, settled assessment of what the work is worth — not in financial…
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What Is Price Resistance and What Causes It?
Price resistance is the expressed reluctance of a prospective or existing client to pay the stated rate for the practitioner’s work. It takes many…
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What Is Value-Based Pricing for Coaches and Healers?
Value-based pricing is an approach to setting rates that anchors the price to the value the work produces for the client — rather than…