The Practitioner Who Waited Five Years to Raise Rates and What It Cost
The practitioner in this story is a composite illustration — a character drawn from common patterns experienced by practitioners who raise rates. She is…
Pricing & Value
Pricing your work fairly. Charging what it’s worth.
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The Healer Who Discovered Her Rate Was Keeping the Wrong Clients
The practitioner in this story is a composite illustration — a character drawn from common patterns experienced by practitioners who raise rates. She is…
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The Coach Who Raised Rates Without Losing the Clients Who Mattered
The practitioner in this story is a composite illustration — a character drawn from common patterns experienced by practitioners who raise rates. He is…
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The Practitioner Who Kept the Rate She Almost Lowered
The practitioner in this story is a composite illustration — a character drawn from common patterns experienced by practitioners who raise rates. She is…
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What Is Rate Sensitivity and How Does It Affect a Practice?
Rate sensitivity is the degree to which a client population responds to price changes. A highly rate-sensitive client population experiences significant attrition when rates…
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What Does Financial Sustainability Mean for a Practice?
Financial sustainability for a practice means the practice generates enough income, consistently enough, to support the practitioner’s life and work — without requiring an…
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What Is the Last Mile of a Rate Increase?
The last mile of a rate increase is the period immediately after the announcement, during which the practitioner must hold the new rate through…
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What Is a Pricing Mindset and How Does It Differ from a Pricing Strategy?
A pricing strategy is the external framework a practitioner uses to set and communicate their rates — whether to use hourly or package pricing,…
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What Is the Investment Level of a Client and Why It Matters
The investment level of a client is the financial amount they pay for the practitioner’s work. It is not the same as the practitioner’s…
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What Is Practitioner Undercharging and How Does It Happen?
Undercharging is the persistent gap between what a practitioner charges and what the value of their work actually warrants. It is not a single…