When the Practitioner Realized the Rate They’d Been Charging Was a Story, Not a Price
This is a composite practitioner story based on common patterns in pricing development. Details are illustrative.
Pricing & Value
Pricing your work fairly. Charging what it’s worth.
-
-
The Practitioner Who Finally Said the Number Without Apologizing
This is a composite practitioner story based on common patterns in pricing development. Details are illustrative.
-
What Is a Premium Rate and What Distinguishes It From Just a High Rate?
A premium rate is not the same as a high rate. This distinction matters for practitioners who aspire to premium pricing, because building toward…
-
What Is a Pricing Conversation and What Makes It Different From a Sales Call?
Practitioners who feel uncomfortable discussing their rates often describe the discomfort as not wanting to “sell.” And frequently, the actual structure of the conversation…
-
What Is Scope Creep in Practitioner Pricing and Why Does It Happen?
Scope creep, in practitioner pricing, refers to the pattern of delivering more than the agreed scope of work without adjusting the rate to reflect…
-
What Is Rate Confidence and How Is It Different From Self-Confidence?
Many practitioners are confident people. They speak well, hold their own in professional settings, and bring genuine authority to their work. And yet, something…
-
What Does It Mean to Price From Value? A Practical Definition
Pricing from value is among the most commonly given pieces of pricing advice. It’s also among the least precisely defined. The phrase is usually…
-
What Is Price Anchoring and How Does It Work in Practitioner Pricing?
Price anchoring refers to a well-documented pattern in human cognition: when evaluating a number, the mind is significantly influenced by the first number it…
-
What Is Perceived Value in the Context of Setting Your Prices?
Perceived value is what a potential client believes the work is worth before they experience it. It’s distinct from the work’s actual quality, from…
-
What Is a Right Rate? A Working Definition for Conscious Practitioners
The phrase “charge your right rate” appears frequently in conversations about practitioner pricing. It’s used as both advice and aspiration — but it’s rarely…