Pricing & Value
Pricing your work fairly. Charging what it’s worth.
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Should I Charge the Same Rate for Everyone?
The short answer is: yes, as a starting position. And there are specific, principled exceptions that are worth understanding precisely.
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My Client Said the Rate Is Too High. What Should I Do?
The instinctive response to a client saying “that’s too high” is to lower the rate or offer something — a discount, a payment plan, a reduced scope. That…
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Is It Wrong to Charge a High Rate If I’m Helping People?
This question deserves a direct answer, and then a closer look at what the question assumes.
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How Do I Know What to Charge When I’m Just Starting Out?
Setting a first rate is genuinely difficult. You have training, you have some sense of the work’s potential, and you have very limited experience of what it actually…
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The Practitioner Who Set His First Rate and What He Learned From Setting It Too Low
This is a composite practitioner story based on common patterns in pricing development. Details are illustrative.
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What Happened When She Moved From Per-Session to Per-Package
This is a composite practitioner story based on common patterns in pricing development. Details are illustrative.
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The Practitioner Who Charged Less for Clients She Liked and What It Cost Her
This is a composite practitioner story based on common patterns in pricing development. Details are illustrative.
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The Conversation Where She Found Out Her Rate Was Lower Than Everyone Else’s
This is a composite practitioner story based on common patterns in pricing development. Details are illustrative.
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The Practitioner Who Doubled His Rate and Stopped Losing Clients
This is a composite practitioner story based on common patterns in pricing development. Details are illustrative.
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The First Time She Held the Rate When the Client Pushed Back
This is a composite practitioner story based on common patterns in pricing development. Details are illustrative.