Pricing & Value

Practitioners can charge by the package and still be pricing from hourly thinking. The billing structure is one thing; the mental model behind it is another. A practitioner…

The difference between an underpriced practice and an appropriately priced one isn’t just a number on an invoice. It’s a different quality of professional life — a different…

When practitioners move their work online — or offer both formats — a familiar question emerges: should online work be priced differently than in-person? The reflexive answer is…

The practitioner two months into their first engagements and the practitioner with eight years of documented client outcomes are both facing the same question — what do I…

The debate between fixed and sliding scale pricing often gets framed as a tension between business sustainability and social conscience. That framing is real — but it misses…

Most pricing decisions are not made from a neutral place. They’re made from somewhere on a spectrum between genuine confidence in the work’s value and anxiety about whether…

The choice between value-based pricing and market-rate pricing is often presented as a strategic decision. It’s also a philosophical one. Each approach carries assumptions about where price comes…

The choice between per-session and per-package pricing looks like a billing decision. It isn’t. It’s a decision about what kind of client relationship you’re building, what kind of…

The conversation about pricing usually ends at income. The rate is right when it generates enough, when it’s sustainable, when it reflects the value of the work. These…

The most common assumption about premium rates is that they require excellent work. That’s true — but it’s not sufficient. There are practitioners delivering excellent work at rates…