Pricing & Value
Pricing your work fairly. Charging what it’s worth.
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4 Ways Your Pricing Conversation Can Go Wrong Before You State the Rate
The moment of stating a rate is often experienced as the critical point in a pricing conversation. But most of the work that determines how the rate lands…
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5 Times When Not Raising Your Rate Costs More Than Raising It
The practitioner who is weighing whether to raise their rate typically focuses on the risks of the adjustment: will clients leave? Will new clients balk? Will the conversation…
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7 Questions Clients Are Actually Asking When They Ask About Your Rate
When a potential client asks “what do you charge?” they are asking a surface question. But that question usually contains several other, less explicit questions that are actually…
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6 Types of Practitioners and How Each Tends to Price
Pricing is not only a financial decision. It’s an expression of a practitioner’s orientation toward their work, their clients, and their relationship to money. Different orientations produce predictable…
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9 Things That Change When You Finally Price From Value, Not Fear
Fear-based pricing and value-based pricing can produce the same number. A practitioner might charge $200 per session from fear of losing clients if they charge more, and another…
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5 Things That Signal a Client Is Likely to Accept Your Rate
The pricing moment — stating the rate — is often experienced as a moment of maximum uncertainty. The practitioner doesn’t know what the client will say, and that…
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3 Things That Make a Rate Easier to Hold in Conversation
The practitioner who struggles to hold their rate in conversation is usually focused on the wrong problem. They’re thinking about mindset, about confidence, about what to say when…
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10 Ways to Know If Your Rate Reflects Who You Actually Are Now
Practices evolve. Practitioners deepen. The work that a practitioner does in year seven is qualitatively different from the work they did in year two — in methodology, in…
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4 Pricing Beliefs That Keep Conscious Practitioners Undercharging
The pricing decisions of conscious practitioners — coaches, healers, consultants working in the transformational space — are shaped by something most business advice doesn’t address: the specific belief…
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8 Things That Actually Go Into a Rate That Practitioners Forget to Count
When a practitioner sits down to set or review a rate, they typically count the obvious things: how long sessions last, what the practice overhead is, maybe what…