How Do I Price a New Offering I’ve Never Sold Before?
The honest answer: start with what the outcome is worth and what the work costs to deliver — not with what other practitioners charge…
Pricing & Value
Pricing your work fairly. Charging what it’s worth.
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Should I List My Rates on My Website?
There is no universally correct answer. This is a positioning decision — and the right answer depends on what kind of client relationship you’re…
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What Happens If I Raise My Rate and a Long-Term Client Can’t Afford It?
This is one of the most genuinely difficult pricing situations a practitioner faces — because it involves a real relationship, a real person, and…
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How Do I Talk About My Rate Without Sounding Like I’m Selling?
The quality of “sounding salesy” rarely comes from the rate itself. It comes from uncertainty about the rate — and that uncertainty is perceptible…
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Can I Charge Premium Rates If I’m Not Certified?
The honest answer is: it depends on the field, the client, and — most importantly — what you’re grounding the rate in.
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What Do I Say When Someone Asks Why I Charge So Much?
First: don’t apologize, and don’t over-explain. Both of those responses signal that you’re not fully settled in the rate — and that signal is…
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What If No One in My Area Charges What I Want to Charge?
Geographic pricing constraints are real. In some markets, the ambient rate for coaching, healing, and consulting work is significantly lower than in major urban…
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What Should I Include When Calculating What My Rate Needs to Be?
Most practitioners calculate their rate by working backward from what feels okay to ask — which is not a calculation at all. A more…
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How Often Should I Review My Pricing?
The honest answer: more often than most practitioners do, and on a deliberate schedule rather than only when something forces a review.
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How Do I Stop Feeling Guilty About My Rate?
Rate guilt is worth taking seriously — not by telling yourself to stop feeling it, but by examining what the guilt is pointing to.…