Pricing & Value
Pricing your work fairly. Charging what it’s worth.
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How the Transformation You Had Affects What You Charge
Many practitioners in the healing, coaching, and conscious consulting space came to their work through their own transformation. They experienced the stuck place, found what helped, and eventually…
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The Practitioner Who Charges Differently in Different Seasons
Every practitioner has internal seasons — periods of spaciousness and confidence followed by periods of depletion, uncertainty, or contraction. These seasons are normal. They’re not signs of failure;…
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What It Means to Price From Your Expenses, Not Your Value
The most common way practitioners initially set rates is by working backward from what they need: “I need to earn $X per month. I can see approximately Y…
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When a Client Negotiates and You Say Yes
There are times when agreeing to a client’s counteroffer is a deliberate choice — a considered decision to be flexible with a specific client for specific reasons. This…
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Pricing That Accounts for the Full Cost of Delivering the Work
The most visible unit of practitioner work is the session: a block of time, with a beginning and an end, that appears on a calendar and produces an…
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When Lowering the Price Does Not Increase the Yeses
A practitioner who is getting discovery calls but not converting them has a problem. The most available diagnosis is: the rate is too high. Lower it, and more…
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How Scarcity Thinking Produces Underpriced Services
The decision to set a rate isn’t purely rational. It’s made by a person in a particular internal state — one that includes beliefs about how plentiful or…
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When Pricing Is the Last Thing You Want to Talk About
There is a particular kind of practitioner who is confident in the room — confident in the work, confident in the client relationship, confident in the process —…
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The Mental Math Clients Do Before They Ask the Price
When a potential client asks “what do you charge,” it might seem like the pricing conversation is beginning. In most cases, it’s already well advanced. By the time…
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Pricing When You Are the Only Person Who Does What You Do
Most practitioners use the market as a reference point: they look at what peers charge, assess where they sit relative to those peers, and build their rate from…