The Rate as a Declaration of the Work You Do
Pricing is often framed as a financial decision — a calculation of costs, market rates, and what clients will accept. That framing is real…
Pricing & Value
Pricing your work fairly. Charging what it’s worth.
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What Happens When You Price for the Client You Used to Have
Practices evolve. The client a practitioner serves after five years of focused work in a specific area is often a different client than the…
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The Practitioner Who Charges the Same Rate Regardless of Engagement Depth
Simplicity in pricing has real advantages: clients can understand what they’re committing to, the practitioner doesn’t have to manage a complex rate schedule, and…
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When the Client Knows What They Paid For and Why
There is a significant difference between a client who has agreed to a price and a client who understands what they’ve invested in. The…
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When Two Practitioners Charge the Same Rate for Very Different Work
The coaching, healing, and conscious consulting market has a specific peculiarity: the same rate — $200 per session, $1,500 for a three-month package, $5,000…
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What the Rate You Set Says About the Clients You Expect
Pricing doesn’t just reflect what the practitioner values about the work — it signals what kind of client the practitioner is set up to…
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The Price That Was Set During a Difficult Month
Pricing decisions are made in moments, and moments are not neutral. The practitioner who set their rate while worried about paying rent made a…
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When the Client Gets More Than They Paid For
There are two kinds of over-delivery: the kind that’s intentional and considered, and the kind that happens by default because the practitioner can’t hold…
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Pricing the Space Between Sessions
The most common way practitioners think about pricing their work is in terms of the session: how long it is, what happens in it,…
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The Practitioner Who Prices From Memory
There’s a pattern that’s easy to miss because it doesn’t feel like a problem — it feels like stability. A practitioner sets a rate,…