How Pricing Decisions Change When You Are Fully Booked
Being fully booked is a comfortable state. The calendar is full, the income is consistent, the practice has a rhythm. It’s tempting to stop…
Pricing & Value
Pricing your work fairly. Charging what it’s worth.
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The Practitioner Who Under-Sells a Premium Rate
The rate is set. It’s the right rate — it accurately reflects the depth of the work, the training behind it, the outcomes it…
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When the Client Says It’s Too Expensive and They Are Right
Pricing conversations involve a form of feedback that many practitioners process only one way: as objection to overcome. The client says “that’s more than…
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Pricing When the Work Is Partially Invisible to the Client
In transformation work, the most significant shifts often happen below the surface of what the client can easily observe. The session produces something visible…
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The Number the Practitioner Thinks About but Has Never Charged
Most practitioners have a number somewhere in their awareness that they associate with the work they do — a number that, if pressed, they…
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When the Practitioner Is Afraid the Rate Will Repel the Wrong People
There’s a specific fear that shows up for practitioners with strong service orientation: “If I raise my rate, I’ll price out the people I’m…
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Pricing for the Results That Happen After the Engagement Ends
Transformation work has a particular quality: the significant results often don’t show up during the engagement — they show up months later, when the…
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The Client Who Pays Without Question
There’s a moment many practitioners experience with quiet pleasure: the potential client hears the rate, pauses for barely a beat, and says yes. No…
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What the Market Pays Versus What the Work Warrants
Market data tells a practitioner what other practitioners charge. It’s useful information — it provides context, reveals norms, helps calibrate whether a rate is…
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When Your Niche Has a Pricing Ceiling You Did Not Set
Every niche develops pricing norms. Grief counselors tend to charge within certain ranges. Business coaches serving solopreneurs tend to cluster in others. Energy healers,…