Pricing & Value

You’ve done the journal prompts. You’ve worked with the beliefs. You understand, at a cognitive level, that you have the right to charge what…

You’ve heard enough about pricing in the abstract. You understand — in theory — that you need to charge more, that your work has…

You’ve done the work of understanding why pricing matters. You have a number in mind — maybe a range. But something in the cycle…

You’ve probably had the experience of deciding on a price — maybe after reflection, maybe after working through the internal resistance, maybe after being…

You’ve read the pricing books. You’ve watched the webinars. You know the frameworks — cost-plus, value-based, market rate. You’ve probably even written out a…

You’ve invested in your craft. You’ve done the training, the certifications, possibly years of personal development work that most of your clients haven’t done.…

You’ve done the inner work. You understand your value — or you’re working toward it. You have clients who get real results. You know…

You’ve probably collected more information about pricing than you’ve been able to use. A webinar here, a module in a business course there, advice…

You’ve probably undercharged at some point. Maybe more than once. Maybe consistently.