Communicating a Price Increase Using the RAISE Framework
The conversation many practitioners fear most isn’t the first pricing conversation with a new client. It’s the one with an existing client when the…
Pricing & Value
Pricing your work fairly. Charging what it’s worth.
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The Fast Cash Premium Offer as a Pricing Test
One of the most direct ways to discover where your pricing ceiling actually sits is to make an offer that lives above it.
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Money, Currency, Wealth: How the Distinction Changes Your Pricing
There are three concepts that most people treat as interchangeable. Treating them as the same produces a specific kind of confusion about pricing —…
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Packaging Your Work Across Formats Using the Value Modular Matrix
The most common version of leaving money on the table isn’t charging too little for a single offer. It’s having only one offer.
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Using Abundance Calibration to Sense-Check Your Prices
You have two options in front of you. Both are defensible. Both pass the strategic test. But they don’t feel the same — one…