The BE-DO-HAVE Sequence Applied to Pricing
There’s a specific form of pricing logic that’s both extremely common and structurally backwards.
Pricing & Value
Pricing your work fairly. Charging what it’s worth.
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Finding the Constraint That Is Keeping Your Prices Low
Most practitioners who struggle with pricing have tried more than one approach to resolve it.
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Present-Tense Writing for Pricing Identity
Most practitioners who’ve tried affirmations for pricing know what it’s like when they don’t land.
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Using Commitment Calibration to Hold Your Pricing at the Right Level
There’s a pattern worth noticing in pricing conversations that don’t hold.
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Designing a Value Ladder to Make Your Prices Feel Natural
A single price point creates a specific kind of problem: every potential client is faced with a binary choice. Either they invest at the…
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Using Your Best Month as Proof Your Prices Can Hold
There’s something in your history that most pricing conversations forget to use.
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Excavating Your Money History to Set Freer Prices
The pricing decision you make today was, in part, made for you years ago.
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Self-Worth Versus Self-Esteem and What It Means for Your Prices
There’s a version of pricing confidence that’s real but fragile: it works when things are going well and collapses when something doesn’t land.
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Healing Ancestral Money Patterns That Affect Your Pricing
Not every pricing block has its roots in your own life experience.
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Using the Value Equation to Set Prices That Feel Obvious
There’s a specific feeling on both sides of a well-priced offer: the practitioner says the number without hesitation, and the client hears it and…