Long-form essays, short field notes, technique deep-dives, and answers to the same handful of questions we keep getting asked. Searchable. Sorted by pillar. Free, always.
David’s flagship book, free to listen — one chapter at a time. Forty-five short audio essays on money, consciousness, and the inner architecture wealth needs to land on.
The moment of stating a rate is often experienced as the critical point in a pricing conversation. But most of the work that determines…
When practitioners think about what creates magnetic pull in their showing up, they often focus on the magnitude of the transformation they can offer.…
The practitioner who is weighing whether to raise their rate typically focuses on the risks of the adjustment: will clients leave? Will new clients…
Most magnetic marketing showing up works on the surface layer. It addresses what’s true about the potential client’s situation — what’s actually happening, what’s…
When a potential client asks “what do you charge?” they are asking a surface question. But that question usually contains several other, less explicit…
Pricing is not only a financial decision. It’s an expression of a practitioner’s orientation toward their work, their clients, and their relationship to money.…
People who encounter genuinely magnetic showing up often describe it the same way: it felt like it was written for them specifically. Like the…
Fear-based pricing and value-based pricing can produce the same number. A practitioner might charge $200 per session from fear of losing clients if they…
The conventional approach to magnetic presence asks practitioners to make the destination more compelling. More vivid descriptions of the transformation. More powerful articulations of…
The pricing moment — stating the rate — is often experienced as a moment of maximum uncertainty. The practitioner doesn’t know what the client…
When practitioners look for what’s missing in their magnetic marketing presence, they often look in the wrong place. They ask which platform they should…
The practitioner who struggles to hold their rate in conversation is usually focused on the wrong problem. They’re thinking about mindset, about confidence, about…