Using the MAGIC Formula to Name Your Offers and Justify Your Prices

The name of your offer is doing more work than you might think.

A vague name — “Coaching Package,” “Transformational Program,” “Healing Sessions” — leaves the potential client with the work of imagining what it is, who it’s for, and what it might produce. That work is friction. And friction in the pricing conversation usually resolves in the direction of hesitation.

A specific name does the opposite. It signals who the offer is for, what outcome it targets, and in what timeframe — before the conversation about price even begins. The price then arrives in a context that makes it legible, rather than a number floating without anchoring.

The MAGIC formula is a five-component framework for offer naming. Not all five components are required in every name, but the principle underneath all of them is the same: specificity creates perceived value, and perceived value is what makes a price feel appropriate rather than arbitrary.

The Five Components

M — Magnetic reason why. A seasonal, contextual, or timely hook that creates immediate relevance. This is the signal that makes someone think “this is for me right now.” It might be a season (summer, a new year, a particular life stage), a timely event (a launch, a transition), or a specific context that the target client is currently in.

A — Avatar. The clearest possible naming of who this is for. Not broad professional categories, but the specific description that allows the right person to recognize themselves. “Conscious entrepreneurs who’ve been in business for two to five years and are hitting a revenue plateau they can’t explain” is more resonant than “entrepreneurs.”

G — Goal. The specific, named transformation or outcome. The value equation holds that the dream outcome component drives perceived value. A named, specific goal communicates the dream outcome clearly — which is one of the most direct ways to make a price feel appropriate to the value.

I — Interval. A specific timeframe. Twelve weeks, ninety days, a single intensive day, a six-month engagement. Timelines do two things: they create psychological urgency (this is a defined commitment, not indefinite), and they communicate the scope of what’s included. An offer with a clear timeline is easier to evaluate than one that’s ongoing and undefined.

C — Container word. The delivery format and intensity level. Intensive, accelerator, immersion, program, course, workshop, mastermind, blueprint. Each word carries connotations about the kind of experience being offered — the relationship between practitioner and participant, the intensity of the work, the structure of delivery.

Why Naming Affects Pricing

What nobody explains about pricing is that the price doesn’t exist independently — it exists in relation to everything that’s been communicated about the offer before the number appears. A price is a shorthand for “this is what this is worth, given what you now understand about it.” When the name has communicated very little, the price is evaluated with very little context.

“Coaching Package: $3,500” invites evaluation of whether $3,500 is a lot of money for something called a coaching package. The answer, evaluated in isolation, is often yes.

“Twelve-Week Revenue Clarity Accelerator for Conscious Service Providers: $3,500” invites evaluation of whether $3,500 is appropriate for a specific twelve-week engagement targeting a specific outcome for a specific type of practitioner. That’s a different evaluation — and often produces a different answer.

Perceived value and offer presentation are closely related here: the name is the first layer of presentation. Before the sales page, before the conversation, before any detailed explanation — the name is what the potential client encounters first. Its specificity or vagueness sets a tone that the rest of the presentation builds on or has to overcome.

The Naming Practice

The MAGIC formula is most useful as a generative practice, not a formula to be mechanically applied. Begin by brainstorming each component separately, without judgment about whether it will work.

Who is this offer for, exactly? Not the broadest possible description but the most accurate one. If you had to describe your ten best clients — the ones whose work with you produced the clearest results, who were most aligned with what you do — who are they?

What is the specific outcome they want? Not the process, not the methodology, not the features of the delivery. The outcome. The result of the result. What does life look like for the person who’s completed this work?

What is the timeframe that honestly reflects the commitment involved? Not stretched to sound impressive, not compressed to seem accessible — the honest span within which the transformation happens.

The reason why behind your price and the outer pricing framework are both supported by naming clarity. When the name is specific, the reason why the price is what it is becomes more intuitive — the scope of the work, the specificity of the outcome, the clarity of who it’s for all contribute to making the number feel like a natural consequence of the description rather than an assertion to be evaluated against abstract standards.

The same offer can be wrapped in different MAGIC names for different contexts, different seasons, different positioning angles — without changing anything about the core delivery. This is how the framework prevents marketing fatigue while preserving the integrity of the underlying work.

The name is not the offer. But it is the offer’s first impression — and in pricing conversations, first impressions shape everything that follows.

Working on offer naming, positioning, and the clarity that makes pricing conversations easier is part of what the Abundance GPS Skool community offers its members. Join us here.