Pricing & Value

The most common answer new practitioners give themselves is: nothing, or almost nothing. The logic sounds reasonable — you’re just getting started, you need…

The question of whether prices are too low doesn’t have an obvious answer when you’re inside the situation. The rate that felt like a…

Hourly pricing is the default that most practitioners inherit from prior careers. If you came from teaching, therapy, consulting inside an organization, or any…

Many practitioners reach a point where they have more than one thing available: a single session, a multi-session package, a group program, perhaps a…

There’s a version of this that happens quietly, session by session, until the practitioner realizes they’re working twice the hours they priced for. A…

There’s a particular kind of pricing confusion that happens when deep expertise meets a new business context. The practitioner who has spent decades developing…

Referrals are usually good news. A satisfied client who sends someone they care about is one of the clearest signals that the work is…

Major life disruptions reset many things. A divorce, a health crisis, the death of someone central to your world, a financial collapse, a relocation…

The price was set in advance. The conversation went well — the value was communicated, the client was engaged, the outcomes were clear. The…

There’s a practitioner who, eighteen months ago, resolved a pattern that had followed her for a decade. It might have been a financial one…