What Is the Right Price for a Discovery Call?
The answer depends on what the discovery call is actually for — which isn’t always the same thing for every practitioner or every practice…
— THE LIBRARY · 12,915 ARTICLES
Twenty years of field notes.
Long-form essays, short field notes, technique deep-dives, and answers to the same handful of questions we keep getting asked. Searchable. Sorted by pillar. Free, always.
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Magnetic Marketing Energy-Based for People With Decades of Inner Work
There’s a confusion that practitioners with significant inner work behind them often carry silently: if I’ve done this much work — years of therapy,…
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How Do I Set a Price When My Results Vary by Client?
This question shows up in nearly every coaching and healing practice at some point, and it deserves a more honest answer than “just focus…
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Magnetic Marketing Energy-Based for Teachers Becoming Coaches
The teacher’s expertise is rarely the problem. After ten, fifteen, twenty years in classrooms — or in academic settings, or in educational programs of…
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Is It Okay to Charge Different Clients Different Rates?
The short answer is: it depends on why the rates differ and whether the variation is intentional or reactive. Differential pricing is common, sometimes…
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Magnetic Marketing Energy-Based for High-Achievers Hitting a Glass Ceiling
The high-achiever’s glass ceiling has a specific quality that distinguishes it from ordinary plateau. It’s not lack of competence — the competence is demonstrably…
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Magnetic Marketing Energy-Based for Parents Building in Constrained Seasons
The time constraint is real. Building any practice while raising children involves genuine limits on availability — there are hours that are not available,…
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Should I Charge More for In-Person Than Online Sessions?
The intuitive answer — yes, charge more for in-person — is common but not always correct. The right framework starts with a different question:…
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Magnetic Marketing Energy-Based for Introverted Coaches Building a Practice
The model of visibility that dominates most coaching business advice was not designed with introverts in mind. It assumes that building a practice means…
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How Do I Research What Other Coaches Charge?
Market research on pricing is useful — as one input. It becomes a problem when it becomes the primary input, because what other coaches…
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Magnetic Marketing Energy-Based for Those Who Know the Theory but Can’t Apply It
There’s a version of this challenge that’s particularly uncomfortable for smart, self-aware practitioners: knowing everything about why you’re not showing up consistently, and still…
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Why Do I Feel Guilty Charging for My Services?
Guilt around charging is one of the most common experiences among practitioners in conscious business — coaches, healers, teachers, consultants who care deeply about…