Magnetic Marketing Energy-Based for Corporate Refugees Becoming Coaches
There’s a word that doesn’t often appear in the conversation about leaving a corporate career to build a coaching practice: grief. The dominant narrative…
— THE LIBRARY · 12,915 ARTICLES
Twenty years of field notes.
Long-form essays, short field notes, technique deep-dives, and answers to the same handful of questions we keep getting asked. Searchable. Sorted by pillar. Free, always.
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How Often Should I Review and Update My Prices?
Pricing is not a one-time decision. The rate set at the beginning of a practice reflects the practitioner’s capacity, positioning, and market understanding at…
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Magnetic Marketing Energy-Based for Those Who’ve Tried Everything
There’s a particular exhaustion that comes from trying everything. Not the exhaustion of someone who hasn’t made much effort — this is the exhaustion…
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How Do I Price My Services When I Am Transitioning Niches?
A niche transition creates a specific pricing challenge: the methodology you’ve developed doesn’t disappear when the target client shifts, but the market’s frame of…
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Magnetic Marketing Energy-Based for People Recovering From Burnout
Burnout leaves a specific residue that doesn’t always get named clearly in recovery conversations: it recalibrates the relationship with output. Before burnout, output felt…
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What Do I Do When a Client Says ‘I Can’t Afford You’?
“I can’t afford this” is one of the most common responses a practitioner hears in pricing conversations — and one of the most misread.…
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Magnetic Marketing Energy-Based for Mothers Building Businesses
The phrase “work-life balance” doesn’t quite name what the mother building a conscious business is actually navigating. Balance implies a seesaw — when one…
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How Do I Price Group Programs vs One-on-One Coaching?
The most common mistake in group program pricing is treating it as simply a discounted version of one-on-one work. That framing produces incorrect prices…
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Magnetic Marketing Energy-Based for Coaches Hitting an Income Ceiling
The coach at an income ceiling usually arrives there after significant strategic effort. They’ve tried raising prices. They’ve tried new offers. They’ve tried different…
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Magnetic Marketing Energy-Based for Professionals Bridging Two Worlds
There’s something that doesn’t get named clearly enough about building a conscious practice while holding a corporate or professional role: the challenge isn’t primarily…
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Should I Charge by Session or Package for My Coaching?
The answer isn’t one-size-fits-all, but the factors that make each model work better are clear enough to support a considered decision.
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Magnetic Marketing Energy-Based for Healers Who Over-Give
The over-giving pattern doesn’t stay in the client container. This is something healer practitioners often discover when they look carefully at their content creation:…