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Price resistance is the expressed reluctance of a prospective or existing client to pay the stated rate for the practitioner’s work. It takes many…
Value-based pricing is an approach to setting rates that anchors the price to the value the work produces for the client — rather than…
Grandfathering, in the context of pricing, is the deliberate decision to honor an existing client’s current rate for a defined period or set of…
The holding period is the phase immediately following a rate increase announcement during which the practitioner must maintain the new rate under pressure. It…
Rate integrity is the alignment between what a practitioner states they charge and what they actually receive — consistently, across clients and over time,…
A rate increase is the act of changing what you charge for your services to a higher amount. That is the surface definition —…
Practitioners who identify with coaching, consulting, or strategic work and those who identify with healing, energy work, or spiritual practice both face the challenge…
Practitioners who have attempted a rate increase more than once often have a clear memory of one that did not hold alongside one —…
Practitioners who work in-person, online, or across both contexts often have questions about whether the delivery modality affects how a rate increase works. The…
A practitioner who offers both private work and group programs is navigating two distinct pricing environments when they raise rates. The process of raising…
Discounting — offering a lower rate than the stated one in response to a client’s expressed difficulty with the price — is one of…
When a practitioner raises rates, a decision follows: do existing clients receive direct notification of the change, or does the rate simply update and…