How One Mother Navigated Money Blocks and Limiting Beliefs While Building a Business

Note: This is an illustrative composite drawn from patterns common in conscious business. It does not represent a specific individual.

She launched her coaching practice with two young children at home, a clear sense of her work’s value, and a set of money blocks she was already aware of. She knew about the permission wound — the deep sense that claiming financial space was somehow not for her. She knew about the discount reflex. She knew about the financial avoidance that made looking at her accounts uncomfortable.

The question she started with was practical: how do you work through money blocks while simultaneously building a business that requires financial decisions, pricing conversations, and income-generating activity — right now?

The Challenge of Simultaneous Work

Money block work is, at its most effective, patient, nonlinear, and gradual. Business building — particularly in the early stages — requires action, decision, and momentum. The tension between these two realities is real: the block work says “notice, be curious, allow the nervous system to adjust gradually,” while the business says “set a rate, launch the offer, have the conversation.”

How to work with blocks while the business is moving requires sequencing — deciding which blocks are most immediately costing the business, and beginning there.

Sequencing the block work for her identified the discount reflex and the financial avoidance as the two blocks with the most immediate business impact. The permission wound was real and would need addressing, but it wasn’t producing immediate decisions that were costing income. The discount reflex was. She discounted automatically in every enrollment conversation. The financial avoidance meant she didn’t know her actual financial position, which made every business decision vaguer and more anxious than it needed to be.

What She Did

She worked with two streams simultaneously: active business decisions that required accepting the blocks as context rather than waiting for them to resolve, and a daily practice focused on the two priority blocks.

For the discount reflex: the daily practices she used included a brief body check before every enrollment conversation — noticing the state of the nervous system before entering the conversation, and naming what she felt. Not to resolve it, but to register it consciously. The registration created the micro-pause that the nervous system needed to interrupt the automatic accommodation reflex.

For the financial avoidance: five minutes every morning with the account. Not a full review — just looking, registering what was there, and staying with the mild activation that looking produced rather than immediately closing the browser. Over six weeks, the activation reduced noticeably. The account was no longer a source of dread — it was financial information.

The business continued moving while this work was happening. She set her rate and held it in enrollments, even when the discount reflex ran — catching it, pausing, staying with the discomfort of not accommodating. Some calls didn’t convert. More did than she had expected.

What the 14 Months Produced

The framework that organised the work allowed her to see which layer each block was operating at and what approach was appropriate. She wasn’t trying to resolve all blocks simultaneously. She was addressing the highest-impact blocks through daily practice while keeping the business moving.

At the 14-month mark: income had grown from $0 to $74,000 annualised. The permission wound was the next block on the list. The two priority blocks were substantially reduced in their impact on daily decisions. She still noticed the discount reflex occasionally, but it no longer drove the decision.

What money blocks are in the context of a growing business is a set of patterns to be worked with in priority order — not a reason to delay the business while the inner work is completed.

The Abundance GPS Skool community works with David Cameron Gikandi on money blocks in the context of active business building — with practical sequencing and approaches that work alongside the business rather than requiring it to wait. Join us here.