How to Talk About Your Work on Social Media Without Performing
Many practitioners have an uncomfortable relationship with social media. They know they are supposed to share content about their work, and they have observed…
Pricing & Value
Pricing your work fairly. Charging what it’s worth.
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The Difference Between Communicating Value and Convincing Someone
There is a distinction that matters in practitioner work: the difference between communicating value and convincing someone.
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How to Handle the Question ‘What Are Your Results?’
When a prospective client asks “what are your results?” they are asking a reasonable question. They are about to make an investment in a…
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How to Communicate Value for Group Programs and Retreats
Group programs and retreats have a value structure that individual work does not. There is an additional layer: the group itself.
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What Is Value-Based Pricing for Coaches and Healers?
Value-based pricing is the practice of setting price in conscious relationship to the value the work produces for clients — not to the time…
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How to Write Your Practitioner Bio to Communicate Value
A practitioner bio communicates value when it answers the question a prospective client is actually asking. Most bios answer a different question.
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How to Answer ‘What Do You Do?’ at a Networking Event
“What do you do?” is a simple question that most practitioners answer in a way that ends the conversation rather than opening it.
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How to Articulate Value for Packages Versus Single Sessions
The value of a package is not the sum of its sessions. This is the central insight that changes how packages are described and…
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What Is the Investment Level of a Client and Why It Matters
Client investment level refers to the degree to which a client is genuinely committed to the work — not just paying for it, but…
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How to Write About Your Work on Your Website
The visitor who arrives at a website is asking one question: is this for me? They want to know, as quickly as possible, whether…