Pricing & Value

Many practitioners have an uncomfortable relationship with social media. They know they are supposed to share content about their work, and they have observed that practitioners who share…

When a prospective client asks “what are your results?” they are asking a reasonable question. They are about to make an investment in a service where the outcome…

Group programs and retreats have a value structure that individual work does not. There is an additional layer: the group itself.

Value-based pricing is the practice of setting price in conscious relationship to the value the work produces for clients — not to the time spent, not to a…

A practitioner bio communicates value when it answers the question a prospective client is actually asking. Most bios answer a different question.

“What do you do?” is a simple question that most practitioners answer in a way that ends the conversation rather than opening it.

The value of a package is not the sum of its sessions. This is the central insight that changes how packages are described and sold.

Client investment level refers to the degree to which a client is genuinely committed to the work — not just paying for it, but engaging with it fully.…

The visitor who arrives at a website is asking one question: is this for me? They want to know, as quickly as possible, whether the practitioner’s work is…