Long-form essays, short field notes, technique deep-dives, and answers to the same handful of questions we keep getting asked. Searchable. Sorted by pillar. Free, always.
David’s flagship book, free to listen — one chapter at a time. A short written overview plus forty-five audio essays on money, consciousness, and the inner architecture wealth needs to land on.
The last mile of a rate increase is the period immediately after the announcement, during which the practitioner must hold the new rate through…
A pricing strategy is the external framework a practitioner uses to set and communicate their rates — whether to use hourly or package pricing,…
The investment level of a client is the financial amount they pay for the practitioner’s work. It is not the same as the practitioner’s…
Undercharging is the persistent gap between what a practitioner charges and what the value of their work actually warrants. It is not a single…
A rate review is a structured assessment of whether a practitioner’s current rate still accurately reflects the value their work produces, the outcomes it…
The earned credibility trap is the belief that a practitioner must accumulate enough credentials, certifications, client hours, or years of experience before they are…
The market rate for coaching and healing services is the prevailing range of prices that practitioners in a given modality, niche, and context are…
A rate anchor is the specific set of evidence or reasoning a practitioner holds internally that makes their rate feel warranted — not to…
An outcome-based rate prices the result the practitioner delivers rather than the number of sessions or hours that delivery involves. Instead of charging $150…
The practitioner identity is the set of beliefs a service provider holds about who they are, what they do, and what that is worth.…
A sliding scale is a deliberately designed pricing structure that offers the work at different investment levels, with the level tied to the client’s…
Raising rates from strength means the rate increase originates in a clear, settled assessment of what the work is worth — not in financial…