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Twenty years of field notes.
Long-form essays, short field notes, technique deep-dives, and answers to the same handful of questions we keep getting asked. Searchable. Sorted by pillar. Free, always.
Long-form essays, short field notes, technique deep-dives, and answers to the same handful of questions we keep getting asked. Searchable. Sorted by pillar. Free, always.
Q: I’m doing the work but I can’t tell if I’m actually changing or just having good weeks. How do I distinguish genuine progress…
Q: I’ve done a lot of personal development. I read the books, attend the events, do the work. Is identity shift work different, or…
Q: I know my patterns come from my past. Do I need to fully process all of that before the rebrand work can actually…
Q: I make progress, then I find myself back in the old behavior. I’ve done this three times now. Is something wrong with me,…
Q: I keep waiting for the right time to focus on this identity work — a slower period, a break, something. Is that the…
Q: I keep hearing that identity work takes time, but no one gives a real answer. How long does an identity shift actually take?
Revenue plateau: I needed a better funnel, better marketing, a stronger niche. I built the funnel, refined the marketing, narrowed the niche. Revenue would…
The first rebrand took three months and a significant amount of money.
For a long time, I named my rate and then immediately began explaining it.
New website. New positioning. New rate structure. New messaging that actually described the work she’d been doing for the past two years rather than…