Selling Without Pushing: Why It Matters More Than You Think
The ethical case for selling without pushing is easy to state. Conscious entrepreneurs don’t want to manipulate people. They don’t want clients who said…
Long-form essays, short field notes, technique deep-dives, and answers to the same handful of questions we keep getting asked. Searchable. Sorted by pillar. Free, always.
The ethical case for selling without pushing is easy to state. Conscious entrepreneurs don’t want to manipulate people. They don’t want clients who said…
The rate increase decision is not the same operation for a solopreneur and for someone who runs a practice with other practitioners. Both involve…
Selling without pushing has a specific structure. Understanding that structure — what the elements are and what each requires internally — makes it possible…
The consultation call — variously called a discovery call, a clarity call, a connection call — is where the rate becomes real for a…
The mainstream conversation about selling without pushing focuses almost entirely on technique. How to ask questions. How to listen more. How to present the…
Many practitioners have set a rate increase date. Some have set it more than once. The date arrives, a reason appears for why now…
Selling without pushing is not a technique for appearing less salesy while doing the same things more subtly. It is a fundamentally different orientation…
The feeling is real: you’ve worked with someone for three years, you’ve witnessed meaningful things in their life, they’ve trusted you with things that…
The first answer on whether magnetic marketing challenges return after healing covered the general answer and the main types of recurrence. This piece addresses…
The most frequently reported outcome of a rate increase that practitioners don’t expect in advance is this: their presence in sessions changes. Not because…
The first answer on how common magnetic marketing challenges really are established that yes, these challenges are substantially more widespread than public showing up…
There is a version of scarcity that is manufactured — created by language or tactics to produce a sense of urgency that doesn’t reflect…