Long-form essays, short field notes, technique deep-dives, and answers to the same handful of questions we keep getting asked. Searchable. Sorted by pillar. Free, always.
David’s flagship book, free to listen — one chapter at a time. A short written overview plus forty-five audio essays on money, consciousness, and the inner architecture wealth needs to land on.
Practitioners who communicate well in person often produce hollow emails about their work. The email that announces a program opening, describes a retreat with…
There is a quality that listeners detect in value communication — particularly in discovery calls and in conversations about the work — that is…
Most discussions of value articulation focus on words: the before state, the after state, the outcome language, the specificity. These are real and important.…
Price objections are almost always questions about value disguised as questions about cost.
Many early-stage practitioners assume that value articulation must wait until they have built a significant client outcome library. The belief is: once I have…
A value proposition is the answer to a specific question: for whom does this work produce what outcome, in what timeframe?
Many practitioners have an uncomfortable relationship with social media. They know they are supposed to share content about their work, and they have observed…
There is a distinction that matters in practitioner work: the difference between communicating value and convincing someone.
When a prospective client asks “what are your results?” they are asking a reasonable question. They are about to make an investment in a…
Group programs and retreats have a value structure that individual work does not. There is an additional layer: the group itself.
Value-based pricing is the practice of setting price in conscious relationship to the value the work produces for clients — not to the time…
A practitioner bio communicates value when it answers the question a prospective client is actually asking. Most bios answer a different question.