Long-form essays, short field notes, technique deep-dives, and answers to the same handful of questions we keep getting asked. Searchable. Sorted by pillar. Free, always.
David’s flagship book, free to listen — one chapter at a time. A short written overview plus forty-five audio essays on money, consciousness, and the inner architecture wealth needs to land on.
There’s a specific feeling on both sides of a well-priced offer: the practitioner says the number without hesitation, and the client hears it and…
There’s a gap between what your service actually delivers and what a prospective client believes it will deliver. That gap — the perception gap…
“People won’t pay that much for what I do.” It doesn’t feel like a belief. It feels like something you know.
All prices are, on some level, arbitrary. The universe doesn’t come with price tags. A coaching session isn’t worth a specific number because of…
You’ve had the insight. You understand that you’re underpricing. You know — genuinely know — that the value you deliver supports a higher number.…
You’ve raised your prices before. Maybe more than once. And each time, something eventually pulled you back — a client who balked, a slow…
You know your packages. You know your prices. You’ve done the research, you’ve calculated the value, you’ve even rehearsed the conversation.
If you’ve done mindset work around pricing and the block keeps coming back, that’s information.
You’ve heard enough about pricing in the abstract. You understand — in theory — that you need to charge more, that your work has…
You’ve done the journal prompts. You’ve worked with the beliefs. You understand, at a cognitive level, that you have the right to charge what…
You’ve done the reading. You’ve built the packages. You’ve even said the number out loud to yourself in the mirror.
You’ve probably had the experience of deciding on a price — maybe after reflection, maybe after working through the internal resistance, maybe after being…