Twenty years of field notes.

The practitioner two months into their first engagements and the practitioner with eight years of documented client outcomes are both facing the same question…

The debate between fixed and sliding scale pricing often gets framed as a tension between business sustainability and social conscience. That framing is real…

Most pricing decisions are not made from a neutral place. They’re made from somewhere on a spectrum between genuine confidence in the work’s value…

The choice between value-based pricing and market-rate pricing is often presented as a strategic decision. It’s also a philosophical one. Each approach carries assumptions…

The choice between per-session and per-package pricing looks like a billing decision. It isn’t. It’s a decision about what kind of client relationship you’re…

The conversation about pricing usually ends at income. The rate is right when it generates enough, when it’s sustainable, when it reflects the value…

The most common assumption about premium rates is that they require excellent work. That’s true — but it’s not sufficient. There are practitioners delivering…