Long-form essays, short field notes, technique deep-dives, and answers to the same handful of questions we keep getting asked. Searchable. Sorted by pillar. Free, always.
David’s flagship book, free to listen — one chapter at a time. A short written overview plus forty-five audio essays on money, consciousness, and the inner architecture wealth needs to land on.
Testimonials exist in two distinct functions when it comes to rate increases. The first is internal: they serve as evidence that helps the practitioner…
The enrollment conversation is the performance. The daily practice is the rehearsal — not in the sense of running through scripts, but in the…
The conversation about undercharging almost always focuses on the practitioner: the lost income, the accumulated resentment, the burnout, the unsustainable practice. These are real…
Techniques for selling without pushing work in the short term. The practitioner applies the before-conversation inquiry, the genuine fit assessment, the explicit offer, the…
A practitioner with both an online program and individual work has an offer ecosystem — not just a rate. When the individual rate changes,…
Most preparation for enrollment conversations starts in the head: reviewing the offer, rehearsing responses to objections, planning what to say at each stage. The…
The situation is clear enough from the outside. The practice is full. Clients consistently report meaningful results. Peers in the same field charge notably…
The nervous system’s responses to selling situations are learned, not fixed. They developed through accumulated experiences — of making explicit asks that didn’t land,…
The website is where many prospective clients form their first impression of what working with you would cost. When the rate shown on the…
The difficulty with enrollment conversations is usually felt before it is understood. A specific quality of tightening in the chest before making the explicit…
Practitioners who keep session notes or client files are sitting on a significant resource they rarely use for rate decisions: a documented record of…
Content that was written from one rate position sends different signals than content written from a higher one. The same bio, website copy, or…