A Technique for Working Through Designing Your Business Model

You’ve probably made at least one business model choice from the wrong place.

Not wrong because the model was objectively bad — but wrong because the decision came from anxiety rather than clarity. You were looking at what other people in your space were doing. You were imagining a future where you’d regret the choice you didn’t make. You were in your head, planning and analyzing and second-guessing, and at some point you just picked something because the overthinking had to stop.

That’s a very human way to make a decision. It’s also how conscious entrepreneurs end up with business models that technically work but feel off — a low-grade misalignment they can’t quite name.

There’s a technique that helps. It doesn’t require more analysis. It requires less — and a different kind of attention.

Why Business Model Decisions Often Get Made Poorly

Business model design is fundamentally a question about alignment: what delivery format matches your energy, your genius type, your values, and your life? Those aren’t intellectual questions. They’re felt ones.

The problem is that most people approach them from an overfull, overstimulated mental state. The mind time-travels constantly — backward into past decisions, forward into imagined futures. When you’re choosing between a 1:1 model and a group container, the mind is simultaneously running the last time you tried something and failed, the version of success you saw someone else achieve, and a mental spreadsheet of hypothetical income scenarios.

That’s a lot of noise to make a clarity-based decision inside of.

The body doesn’t work that way. Physical sensation only exists in present-tense. You cannot feel yesterday’s exhaustion or tomorrow’s anxiety — you can only feel what you’re feeling now. That’s not a limitation. It’s the exact property that makes body-based awareness useful for decisions that require genuine presence to make well.

The Body Presence Gateway Technique: Applied to Business Model Design

This process draws on a body-based framework for accessing present-moment clarity. It takes 5 to 10 minutes and is best done before — not during — a high-stakes model decision.

Step 1: Notice Where Your Attention Is Right Now

Before you try to make any decision about your business, pause. Where is your attention actually living?

Notice: Are you thinking about your business? About someone else’s business? About what could go wrong? About what success would feel like?

Most people, when they check, will find their attention somewhere in the future or the past — running projections, running comparisons, running worry. That’s the normal state. Noticing it is the first step.

You can’t make an aligned business decision from inside a mental time-travel loop. The first move is just recognizing that you’re there.

Step 2: Return to Body Sensation

Choose one physical sensation to anchor your attention. Three options that work well:

Feet on the floor. Feel the pressure, the weight, the temperature. Spend 30 to 60 seconds just noticing your feet. Nothing more.

Breath in the body. Not controlling the breath — just feeling it move. The rise and fall of the chest or belly. Whatever is happening right now.

Hands in your lap. Feel the sensation in your palms — warmth, pressure, the subtle aliveness. Just that.

When your mind drifts back to the decision (it will), gently return to the physical sensation. The return is the practice. You’re not trying to eliminate thought. You’re learning to drop below it long enough to access something cleaner.

Step 3: Expand to Whole-Body Awareness

Once you’ve settled into one anchor point — usually 2 to 3 minutes in — let your awareness expand gradually.

From feet, feel legs. Then hips. Then torso. Then the whole body as a single presence. There’s a “felt sense” of being here, in this body, now — not planning your business, not reviewing your business, just present.

This is where money blocks and patterns from scarcity programming often become visible — not as thoughts, but as physical contractions. A tightness in the chest. A clenching in the gut. A sense of constriction that was there before you named what you were deciding. That information matters.

Step 4: Hold the Decision Question in Your Body

Now — not before — bring the business model question into awareness.

Not as an intellectual exercise. As a somatic one.

Think about the model you’re considering and feel what happens. Not what you think about it — what happens physically when you hold it. Does your chest open or tighten? Does your breath deepen or get shallower? Does there a sense of expansion, or a subtle contraction?

Try it with a second option. Notice what shifts.

Body signals aren’t infallible. They don’t override the need for genuine practical thinking about economics and sustainability. But they’re a data source that most conscious entrepreneurs systematically ignore when making model decisions — often because no one told them they could use this information this way.

Step 5: Act from Presence, Then Think

After the somatic check, bring your analytical mind back in — but in a different order than usual.

Start with what you felt. Then think about it. Then plan.

The reversal matters. When thinking comes first, it tends to override somatic information that doesn’t yet have language. When somatic check comes first, the thinking has something real to work with.

Scaling without selling out depends on model choices made from genuine alignment, not from anxiety or comparison. The body-first sequence doesn’t guarantee that — but it creates more favorable conditions than pure head-down analysis does.

Building the Practice Into Your Decision-Making Rhythm

For ongoing business model work — particularly when you’re refining, pivoting, or upgrading a model — build a brief body check into your rhythm.

Before any meaningful decision: 30 seconds, feel your feet.

Before a pricing call, a sales conversation, a model redesign session: 60 seconds, breath and body.

The reason this matters beyond the individual decision is wealth identity. The decisions you make about how you structure your business, and the energy from which you make them, shape who you’re becoming as an entrepreneur over time. A practice of presence in decision-making is also a practice of who you want to be.

The model you choose is less important than the clarity from which you choose it.

FAQ

What if my body signal contradicts the practical analysis?

Hold both. The somatic information might be pointing to a genuine misalignment you haven’t fully articulated yet. Or it might be pointing to fear that isn’t about alignment — it’s about risk. Those are different things. The body check surfaces the signal; judgment determines what to do with it.

Can I use this technique during a sales call or client conversation?

Yes, in a shorter form. A 2-second feet check — feeling your feet on the floor — can interrupt the mental churn mid-conversation and return you to presence. This doesn’t look like anything from the outside, and it can meaningfully change the quality of your listening and response.

I notice a lot of anxiety when I check in somatically. Is that normal?

Yes. Anxiety is often stored in the body as physical tension — and body awareness makes it visible rather than suppressing it. For many people, the first several body-presence sessions involve noticing how much tension they were already carrying before they began. This is information, not failure. It typically decreases with continued practice.

The Abundance GPS Skool community is where conscious entrepreneurs practice exactly this kind of decision-making — bringing inner clarity and outer business structure together, rather than treating them as separate concerns.