Long-form essays, short field notes, technique deep-dives, and answers to the same handful of questions we keep getting asked. Searchable. Sorted by pillar. Free, always.
David’s flagship book, free to listen — one chapter at a time. A short written overview plus forty-five audio essays on money, consciousness, and the inner architecture wealth needs to land on.
The word “somatic” sometimes reads as jargon. Here’s what it actually means in the context of selling difficulty: the body has its own relationship…
If you’ve done meaningful inner work, you’ve probably encountered the concept that healing happens in the nervous system, not just in the mind. This…
The word “survival” sounds dramatic in the context of a coaching sales call. But survival strategies don’t operate according to the actual level of…
When conscious entrepreneurs work on selling difficulty, they typically work at one of three levels: strategy (what to say), mindset (what to believe), or…
The impulse when working with a pattern that’s causing difficulty is to want to eliminate it. This is understandable. The pattern costs you something…
Most conversations about selling difficulty focus on the giving side of the transaction. What you’re offering, how you’re offering it, whether your offer is…
You’ve probably encountered the standard reframes. Selling is service. An offer is a gift. You’re helping people say yes to themselves. These aren’t wrong.…
This is not a comfortable observation. But it’s one that comes up consistently when people who’ve been working on selling difficulty for a while…
There’s one distinction that, once it’s genuinely understood — not just as a concept but as a lived difference — changes the quality of…
The thing that most people trying to work with selling difficulty discover — and this is the counterintuitive part — is that trying harder…
There’s a gap between what gets said about selling in most business programs and what the actual research on influence, persuasion, and decision-making shows.…
You’ve probably identified some of what’s happening when selling feels difficult. The avoidance. The softened offer. The hesitation before following up. You may even…