Twenty years of field notes.
Long-form essays, short field notes, technique deep-dives, and answers to the same handful of questions we keep getting asked. Searchable. Sorted by pillar. Free, always.
Long-form essays, short field notes, technique deep-dives, and answers to the same handful of questions we keep getting asked. Searchable. Sorted by pillar. Free, always.
Q: As a practitioner, can I expect my own forgiveness work to eventually be complete — or is it always ongoing?
The body’s role in rebrand identity work is often framed as secondary: the mind does the work, the body follows. The insight is cognitive;…
Fear is present in rebrand identity work. The question is how it’s being understood and what relationship is being taken toward it.
The timeline of rebrand identity work is rarely discussed honestly. What gets said: “it takes time,” “be patient with yourself,” “this is a journey.”…
The instinct when progress is slow is to add more: more sessions, more frameworks, more practices, more understanding. This instinct is usually wrong for…
Visibility avoidance in rebrand identity work tends to be framed as a marketing problem (not producing enough content) or a confidence problem (not feeling…
Pricing challenges are typically framed as business problems: insufficient market research, wrong positioning, undervaluing of services, lack of negotiation skills. The solutions offered follow:…
Not a framework, not a technique, not a practice. A single question that reorganized the entire approach. The question is almost embarrassingly simple. Its…
There’s a specific pivot point in working with rebrand identity patterns — a moment when the entire orientation changes. Not a dramatic transformation, not…
Traditional mindset work has genuine value. Examining beliefs, questioning assumptions, reframing interpretations, cultivating positive mental states — these all do something. The question is…
If you asked people what they expected to catalyze their identity shift — what event, what practice, what breakthrough they were waiting for —…