A Step-by-Step Practice for Magnetic Marketing Energy-Based
There’s a specific version of showing up that looks consistent from the outside but feels hollow on the inside. Posts go out on schedule. Formats are followed. Topics are chosen. And the person creating them knows that something isn’t quite right — that what’s being produced is defended, guarded, managed rather than genuinely present.
This isn’t laziness or lack of effort. It’s usually the opposite: effort is exactly the problem. The practitioner who is trying hard to create “good” content, trying to protect themselves from criticism, trying to perform the version of their work that will be received well — that practitioner is closed. And closed content, no matter how polished, doesn’t connect in the same way as content created from a genuinely open state.
The practice here is about building openness into the process — specifically, making openness the first step rather than an afterthought.
What Closing Looks Like in Creating
The closed system underneath defended showing up has recognisable signatures. Content that qualifies every statement until the perspective disappears. Posts that begin with genuine energy and end with anxious hedging. The piece that comes out technically fine but leaves the practitioner feeling like it wasn’t quite what they wanted to say.
Closing is a habit — often developed precisely because previous showing up led to some experience of judgment, misunderstanding, or disconnection. The nervous system learned: guard the expression, and the expression becomes safer. What it also becomes is less resonant, less alive, less genuinely connected to what the practitioner actually knows and cares about.
The openness dimension of magnetic presence recognises that the choice to close isn’t a character flaw. It’s usually a protective response that made sense at some point. But left unexamined, it becomes the primary obstacle between a practitioner and the kind of presence that genuinely attracts.
The Step-by-Step Practice
This practice runs in four stages, each building on the previous one. It’s designed to happen before creation — not as additional work before getting to the “real” work, but as the preparation that makes genuine creation possible.
Step 1: Notice where you’re closed
Before opening a platform or starting to create, take two to three minutes to notice what’s present in your body. Where is the contraction? Where is the guardedness sitting? This is not a diagnostic exercise — you’re not analyzing why you’re closed. You’re simply noticing.
For most practitioners, this shows up as chest tightening, shallow breathing, a kind of narrowing that corresponds to thinking about who might see the content and how they might receive it. That narrowing is the closing. The practice begins with naming it rather than immediately trying to fix it.
Step 2: Ask the question
The question that interrupts automatic closing: do I want to go into this creative session with my energy contracted? Not rhetorically — genuinely. What would be available in this content if you were more open? What perspective, what genuine care for the person reading, what quality of attention to what actually matters?
Authentic expression as a core component is not available from a closed state. The practitioner who asks this question honestly often finds that the choice becomes clearer: the cost of staying closed (defended, disconnected content) compared to the value of staying open (content that actually reflects what they know and care about) is worth the temporary vulnerability of opening.
Step 3: Choose to stay open — specifically
The choice is not abstract. It’s a specific act: releasing the holding in the chest, allowing the breath to deepen, shifting attention from “how will this land” to “what do I actually know about this that would help the person reading.”
What regulation makes possible includes this specific shift: when the body is regulated rather than activated, the practitioner’s attention can move from self-protection to service. The physiological sigh — double inhale through the nose, long exhale through the mouth — is one of the fastest ways to physically release the closing. Three of these before beginning to create shifts the starting point.
Step 4: Create from within the open state
From this point, the practice is simple to describe and requires ongoing attention to maintain: stay open to what’s actually coming through. Notice when you start to hedge, qualify, or protect. Notice the moment the perspective starts to disappear into careful neutrality.
Calibrating toward genuine contribution during the creation process looks like periodically checking: am I writing from what I actually know, or from what I think is safe to say? The content that lands with readers — that creates genuine resonance and connection — is almost always from the former. The content that produces the hollow feeling is almost always from the latter.
The Flow-Through Principle
The emotional openness framework contains a useful description of what open creating actually feels like: experiences come in, you perceive them, learn from them, and they release naturally — like trees passing by while driving. In content terms, this means: the idea comes in, you engage with it fully from genuine knowledge and care, you express it clearly, and it’s complete. You’re ready for the next one.
The practitioner who is closed accumulates: withheld perspectives, unexpressed angles, content that “almost said” what they actually meant. This accumulation is part of why showing up begins to feel heavy over time. The open practitioner doesn’t accumulate in the same way, because the expression completes in real time.
What Changes With Practice
The first few times through this practice, openness will feel effortful — a counter-habit being built against a deeply established one. That’s accurate, and it’s worth naming it clearly rather than expecting an immediate experience of flow.
What most practitioners notice over weeks of consistent practice: the automatic closing begins to decrease. The creation process starts to feel less like negotiating with guardedness and more like the direct expression it’s meant to be. The content changes quality — subtly at first, and then in ways that readers notice even if they can’t name them specifically.
The Abundance GPS Skool community includes this practice as part of the full showing-up work — because openness, like any genuine capacity, is built through consistent practice in community rather than through solitary effort. If you want to develop this with others doing the same work, you’re welcome at https://www.skool.com/miraclesforme/about.
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