A Technique for Working Through Magnetic Marketing Energy-Based
You’ve probably sat down to write a post or record a video knowing something was off before you even started. The content gets made, it goes out, and it lands differently than the pieces you created on a better day. Not better-crafted — just created from a different place.
If something still isn’t clicking about why some of your marketing works and some doesn’t, this is one place to look.
Magnetic marketing holds that the state of consciousness you’re in when you create and publish is a variable in how that content performs — and how it attracts (or doesn’t). The question then becomes: how do you actually assess your state before creating? Not just intuitively, but with enough precision to do something useful with the information?
Consciousness Calibration Through Kinesiology is one of the most direct tools available for this. Here’s how it applies.
What the Technique Is Based On
The premise of kinesiology-based calibration is that the body has access to truth that the thinking mind doesn’t always have. Muscle testing — asking the body a question and reading the response through strength or weakness in a muscle — has been used for decades in applied kinesiology to surface information that bypasses conscious filtering.
Applied to marketing, the relevant version isn’t complicated. You don’t need specialized training to use a simplified form of this. The goal is to access a direct body response to specific statements — statements about your offer, your content, your readiness to be seen — rather than relying solely on what your anxious or hopeful mind tells you.
The diagnostic value is in the distinction between what your body confirms as true and what it indicates is incongruent. That gap is precisely where money blocks and limiting beliefs typically live.
The Technique: Applied to Magnetic Marketing
Step 1: Learn Your Body’s Response Signal
Before using this for marketing decisions, establish your baseline. You need to know what a strong (congruent, true) response feels like versus a weak (incongruent, false) response.
Option A: Partner finger test. Have someone hold their thumb and index finger together in an O shape. Try to pull their fingers apart gently as they say something factually true (“My name is [name]”), then something factually false. You’ll notice a clear difference in resistance. Their fingers hold firm with truth, and release more easily with falseness.
Option B: Solo body sway. Stand comfortably, feet shoulder-width apart. Say or think something you know to be true. Notice whether your body subtly sways forward. Then say something false. Notice any backward lean or neutral/backward movement. This is less precise but usable.
Spend a few minutes getting clear on your baseline before applying the technique to marketing content.
Step 2: Test the State You’re In Before Creating
Before you sit down to write a post, record a video, or send an email, test these statements and notice the response:
“I am creating this from a place of genuine service.”
“I believe the people who need this will find it useful.”
“I am comfortable being seen saying this.”
If you’re getting strong responses to all three, proceed. The state is supportive.
If one or more produce a weak response, that’s the information you need. You’re not in a state that supports magnetic marketing. The question isn’t “how do I push through?” — it’s “what’s creating the weakness, and can I address it before I create?”
Step 3: Test the Content Itself
Once content is drafted — or before you publish — you can test the specific piece:
“This content accurately represents my work.”
“I would be comfortable if my ideal client read this.”
“This offer is genuinely right for the person I’m writing to.”
A weak response to any of these is not a reason to scrap the content. It’s a pointer. A weak response to “this accurately represents my work” might indicate the content is written from the anxious, convincing voice rather than the service voice. A weak response to “this offer is genuinely right for the person I’m writing to” might indicate you’re targeting the wrong problem or the wrong person with that specific piece.
The technique doesn’t make decisions for you. It surfaces information you can then work with.
Step 4: Identify the Incongruence
When you get a weak response, get specific. Break the statement down.
If “I believe the people who need this will find it useful” tests weak, try the sub-statements:
“The people I’m targeting actually need this.”
“The people I’m targeting will recognize they need it when they see this.”
“I am reaching the people who need it.”
One of those will likely test differently than the others. That’s where the incongruence lives — whether it’s in the offer itself, the framing, or the distribution.
This kind of specificity is what separates a vague sense that something is off from actionable insight you can do something about.
Step 5: Shift Before You Publish
If testing reveals a scarcity state or incongruence, you have two options: shift the state before creating, or revise the content to reflect what actually tests strong.
Shifting the state might look like:
– A brief body presence practice (5 minutes of grounding attention in physical sensation)
– Revisiting what you genuinely believe about the value of your work
– Journaling on the specific incongruent statement until it either resolves or clarifies
– Postponing creation until you’re in a more supported state
Revising the content might look like:
– Removing any claim that tests weak and replacing it with what actually tests strong
– Softening language that feels like pressure rather than service
– Rewriting the call-to-action to feel like an invitation rather than a requirement
Both moves cost time in the short term. They save significant energy that would otherwise go into creating content that doesn’t convert and debugging a “strategy problem” that isn’t actually a strategy problem.
Integrating This Into a Regular Practice
This technique is most useful as a pre-publishing ritual rather than a one-time audit.
A simple version: before you post anything, take 60 seconds, settle into your body, and run the core statement: “I am creating this from a place of genuine service.” If it tests strong, publish. If it doesn’t, pause.
This is faster than it sounds. After a few weeks of practice, the calibration becomes intuitive — you start to develop a felt sense of your marketing state that doesn’t require formal testing for every piece. The formal practice builds the muscle; the intuition follows.
For deeper wealth identity work — particularly for people who notice chronic weakness around “I am comfortable being seen” or “I believe I deserve the income this could generate” — the calibration technique surfaces those specific patterns with precision. The resolution requires deeper work, but the clarity of the signal is a significant step.
FAQ
What if my responses feel inconsistent or unreliable?
Inconsistency usually has one of two causes: either you’re testing from a state of too much mental effort (the thinking mind is interfering), or the statements aren’t specific enough. Simplify and slow down. The body’s response is clearest when the mind is quiet and the statement is precise.
Does this work for social media specifically, or is it more suited to longer content?
Both. For social media, you can test the core claim of any post: does this accurately represent something I actually believe? For longer content — sales pages, emails, video scripts — you can test section by section. Often one paragraph tests weak and the rest are fine; that’s a useful edit rather than a full rewrite.
Is there a connection between how often I test weak and my current income level?
Often, yes. Consistent weakness across marketing tests tends to correlate with scarcity state operating as a default — which does affect both what you create and who it attracts. This doesn’t mean the technique is an income predictor. It means the inner state matters to the outer results, and the technique makes the inner state visible enough to work with.
The Abundance GPS Skool community is where conscious entrepreneurs work the full loop — the strategy and the inner state that determines whether the strategy performs. If the marketing pieces are technically right and something still isn’t clicking, this is the room.
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