Sales & Client Attraction

This is not a comfortable observation. But it’s one that comes up consistently when people who’ve been working on selling difficulty for a while — really working on…

You’ve probably encountered the standard reframes. Selling is service. An offer is a gift. You’re helping people say yes to themselves. These aren’t wrong. And for most people…

Most conversations about selling difficulty focus on the giving side of the transaction. What you’re offering, how you’re offering it, whether your offer is clear, whether you’re able…

There’s a gap between what gets said about selling in most business programs and what the actual research on influence, persuasion, and decision-making shows. For someone who creates…

The thing that most people trying to work with selling difficulty discover — and this is the counterintuitive part — is that trying harder to not push often…

The conversation about selling difficulty tends to frame it as a mindset problem, a strategy gap, or a values misalignment. What gets left out almost entirely is where…

You’ve probably identified some of what’s happening when selling feels difficult. The avoidance. The softened offer. The hesitation before following up. You may even have a sense of…

The resistance to selling is not a character trait. It’s a mechanism — a specific, learnable, workable mechanism that’s running for reasons that made sense at some point,…

If you create for a living — writing, coaching, teaching, art, any form of work that comes from something inside you — then you already know that selling…

When you spend enough time working with conscious entrepreneurs on the specific challenge of selling, patterns emerge that a single case wouldn’t reveal. When those patterns emerge across…