Pricing & Value

Testimonials exist in two distinct functions when it comes to rate increases. The first is internal: they serve as evidence that helps the practitioner anchor the new rate…

The conversation about undercharging almost always focuses on the practitioner: the lost income, the accumulated resentment, the burnout, the unsustainable practice. These are real and worth examining.

A practitioner with both an online program and individual work has an offer ecosystem — not just a rate. When the individual rate changes, the relationship between the…

The situation is clear enough from the outside. The practice is full. Clients consistently report meaningful results. Peers in the same field charge notably more. The intake process…

The website is where many prospective clients form their first impression of what working with you would cost. When the rate shown on the website doesn’t match the…

Practitioners who keep session notes or client files are sitting on a significant resource they rarely use for rate decisions: a documented record of what actually happened in…

Content that was written from one rate position sends different signals than content written from a higher one. The same bio, website copy, or social media presence that…

The ethical concern about raising rates is genuinely felt, and it deserves a genuine examination rather than a dismissal. Many practitioners in service-oriented work — coaches, healers, therapists,…

Rate increases are usually discussed in terms of their effects on clients — who stays, who leaves, how the conversations go. Less often discussed is what happens to…

The market rate for a category of work is a statistical description. It represents what a range of practitioners — with varying levels of experience, specialization, and clarity…