Pricing & Value
Pricing your work fairly. Charging what it’s worth.
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How to Raise Rates When You Are Also Building an Audience
Practitioners who create content — who are building an audience through writing, video, podcast, or social media — often feel a specific tension around rate increases. The audience…
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The Connection Between Boundaries and Rate Increases
The rate is a limit. A stated rate says: this is what I charge for this work, and below this amount I do not offer it. Holding that…
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What Raising Rates Does to Your Sense of Professional Identity
Rate increases are discussed as business events. What they actually are, when they’re done well, is identity events — moments in which the practitioner’s sense of who they…
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How to Handle the Client Who Tries to Lock In the Old Rate
After a rate increase announcement, a specific type of client response appears with some regularity: the client who asks whether they can lock in the previous rate —…
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The Practitioner Who Raised Rates and Then Panicked
The announcement goes out. The rate increase email is sent to existing clients, or the website is updated, or the new number is mentioned in a consultation. And…
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How Raising Rates Changes Your Relationship With Other Practitioners
Rate changes don’t only affect client relationships. They often produce noticeable shifts in how a practitioner relates to their professional peers — the colleagues, community members, and fellow…
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What Increasing Rates Teaches You About Selling
Many practitioners carry significant discomfort around selling — around asking for a commitment, stating an investment, and holding a position when a client pushes back. The rate increase…
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What Frequency of Rate Increases Looks Like in a Healthy Practice
The question “how often should I raise rates?” doesn’t have a single answer. Different practices, in different stages of development, serving different client types, warrant different rhythms. What…
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The Practitioner Who Raised Rates Quietly: What Happened Next
The appeal is understandable. Just update the rate on the website and in the intake forms. Don’t send a notice. Don’t have the conversation. See what happens —…
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Raising Rates and the Client Who Says ‘I Can’t Afford That’
When an existing client responds to a rate increase communication with “I can’t afford that,” the practitioner has arrived at one of the most directly testing moments of…