Magnetic Marketing Energy-Based vs Its Most Common Misdiagnosis
The most common misdiagnosis of magnetic marketing problems is this: the practitioner treats a presence problem as a strategy problem. When showing up isn’t…
Long-form essays, short field notes, technique deep-dives, and answers to the same handful of questions we keep getting asked. Searchable. Sorted by pillar. Free, always.
The most common misdiagnosis of magnetic marketing problems is this: the practitioner treats a presence problem as a strategy problem. When showing up isn’t…
This is one of the most genuinely difficult pricing situations a practitioner faces — because it involves a real relationship, a real person, and…
The first eight mistakes to avoid in magnetic practice cover the most immediate patterns: treating magnetic presence as a content problem, optimizing for reach…
The quality of “sounding salesy” rarely comes from the rate itself. It comes from uncertainty about the rate — and that uncertainty is perceptible…
The first twelve questions that reveal your magnetic relationship focus on the immediate dimensions of showing up: what triggers creating, what conditions enable genuine…
The honest answer is: it depends on the field, the client, and — most importantly — what you’re grounding the rate in.
The first five daily practices for magnetic presence shift address the foundational daily work: morning orientation, single honest observation, pattern acknowledgment, genuine connection, and…
First: don’t apologize, and don’t over-explain. Both of those responses signal that you’re not fully settled in the rate — and that signal is…
The first seven ways to work with magnetic presence without forcing cover the most immediate dimensions — how to work with resistance in the…
Geographic pricing constraints are real. In some markets, the ambient rate for coaching, healing, and consulting work is significantly lower than in major urban…
The first ten signs your magnetic pattern is running things cover the most visible patterns — the ones that show up in the immediate…
Most practitioners calculate their rate by working backward from what feels okay to ask — which is not a calculation at all. A more…