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Twenty years of field notes.
Long-form essays, short field notes, technique deep-dives, and answers to the same handful of questions we keep getting asked. Searchable. Sorted by pillar. Free, always.
Long-form essays, short field notes, technique deep-dives, and answers to the same handful of questions we keep getting asked. Searchable. Sorted by pillar. Free, always.
You’ve done the belief work. You’ve journaled about visibility, done the affirmations, read the books on marketing mindset. And you still find yourself avoiding,…
There are three concepts that most people treat as interchangeable. Treating them as the same produces a specific kind of confusion about pricing —…
You’ve done the work. You’ve read about state management in marketing and understand why it matters. You’ve felt the difference between content created from…
The most common version of leaving money on the table isn’t charging too little for a single offer. It’s having only one offer.
You’ve read enough about magnetic marketing to understand, at least intellectually, what magnetic marketing requires at the identity level. The message needs to come…
You have two options in front of you. Both are defensible. Both pass the strategic test. But they don’t feel the same — one…
You’ve done the work. You understand, at least intellectually, that the energetic dimension of marketing matters. You’ve read about magnetic presence, resonance, authenticity in…
If you’ve come across the phrase “magnetic marketing” and wondered what it actually means — practically, not philosophically — this is the guide for…
You’ve done enough work on your business to know that information alone doesn’t move the needle. You’ve read the books — many of them.…
You’ve invested time learning about marketing. You’ve read the books, taken the courses, followed practitioners who seem to do it effortlessly. And there’s a…