— THE BLOG · 12,915 ARTICLES
Twenty years of field notes.
Long-form essays, short field notes, technique deep-dives, and answers to the same handful of questions we keep getting asked. Searchable. Sorted by pillar. Free, always.
Long-form essays, short field notes, technique deep-dives, and answers to the same handful of questions we keep getting asked. Searchable. Sorted by pillar. Free, always.
The inconsistency isn’t a character flaw. It’s a missing practice.
The clients most likely to invest at your higher price points are not the ones you haven’t met yet.
There’s a version of yourself that comes through in conversation — in the moments when you’re talking with a client who trusts you, a…
There’s a specific kind of pricing anxiety that comes from project-to-project and package-to-package work.
There’s a version of showing up that comes entirely from the head — the calculated version, the one where you think your way into…
The name of your offer is doing more work than you might think.
You’ve made the decision to show up consistently in your sharing — to post regularly, to create content, to let people know what you…
The conversation many practitioners fear most isn’t the first pricing conversation with a new client. It’s the one with an existing client when the…
You’ve sat down to write a post, an email, an offer — and something in your body just wouldn’t cooperate. Not in your head.…
One of the most direct ways to discover where your pricing ceiling actually sits is to make an offer that lives above it.