— THE BLOG · 12,915 ARTICLES
Twenty years of field notes.
Long-form essays, short field notes, technique deep-dives, and answers to the same handful of questions we keep getting asked. Searchable. Sorted by pillar. Free, always.
Long-form essays, short field notes, technique deep-dives, and answers to the same handful of questions we keep getting asked. Searchable. Sorted by pillar. Free, always.
The short answer is: it depends on why the rates differ and whether the variation is intentional or reactive. Differential pricing is common, sometimes…
The high-achiever’s glass ceiling has a specific quality that distinguishes it from ordinary plateau. It’s not lack of competence — the competence is demonstrably…
The time constraint is real. Building any practice while raising children involves genuine limits on availability — there are hours that are not available,…
The intuitive answer — yes, charge more for in-person — is common but not always correct. The right framework starts with a different question:…
The model of visibility that dominates most coaching business advice was not designed with introverts in mind. It assumes that building a practice means…
Market research on pricing is useful — as one input. It becomes a problem when it becomes the primary input, because what other coaches…
There’s a version of this challenge that’s particularly uncomfortable for smart, self-aware practitioners: knowing everything about why you’re not showing up consistently, and still…
Guilt around charging is one of the most common experiences among practitioners in conscious business — coaches, healers, teachers, consultants who care deeply about…
The in-between state is one of the most challenging positions to show up from. You know what you no longer are: the messaging, the…
The most common answer new practitioners give themselves is: nothing, or almost nothing. The logic sounds reasonable — you’re just getting started, you need…