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Twenty years of field notes.
Long-form essays, short field notes, technique deep-dives, and answers to the same handful of questions we keep getting asked. Searchable. Sorted by pillar. Free, always.
Long-form essays, short field notes, technique deep-dives, and answers to the same handful of questions we keep getting asked. Searchable. Sorted by pillar. Free, always.
Most practitioners use the market as a reference point: they look at what peers charge, assess where they sit relative to those peers, and…
Pricing is often framed as a financial decision — a calculation of costs, market rates, and what clients will accept. That framing is real…
The insight wasn’t about energy, exactly. It wasn’t about presence or authenticity or showing up more consistently. It was simpler and more specific than…
Practices evolve. The client a practitioner serves after five years of focused work in a specific area is often a different client than the…
Standard advice that doesn’t work has a secondary effect beyond the practical failure: it generates shame. The advice implied that showing up authentically was…
Simplicity in pricing has real advantages: clients can understand what they’re committing to, the practitioner doesn’t have to manage a complex rate schedule, and…
The proximity effect is a pattern that appears in many domains of genuine development: as a practitioner gets closer to the threshold of genuine…
The window of tolerance is a concept from trauma-informed psychology that describes the range of arousal within which a person can function effectively —…
There is a significant difference between a client who has agreed to a price and a client who understands what they’ve invested in. The…
Magnetic marketing resists control in ways that other marketing approaches don’t. Social media algorithms can be gamed. Ad targeting can be optimized. Sales copy…