— THE BLOG · 12,915 ARTICLES
Twenty years of field notes.
Long-form essays, short field notes, technique deep-dives, and answers to the same handful of questions we keep getting asked. Searchable. Sorted by pillar. Free, always.
Long-form essays, short field notes, technique deep-dives, and answers to the same handful of questions we keep getting asked. Searchable. Sorted by pillar. Free, always.
Every niche develops pricing norms. Grief counselors tend to charge within certain ranges. Business coaches serving solopreneurs tend to cluster in others. Energy healers,…
Many practitioners in the healing, coaching, and conscious consulting space came to their work through their own transformation. They experienced the stuck place, found…
Every practitioner has internal seasons — periods of spaciousness and confidence followed by periods of depletion, uncertainty, or contraction. These seasons are normal. They’re…
The most common way practitioners initially set rates is by working backward from what they need: “I need to earn $X per month. I…
There are times when agreeing to a client’s counteroffer is a deliberate choice — a considered decision to be flexible with a specific client…
The most visible unit of practitioner work is the session: a block of time, with a beginning and an end, that appears on a…
A practitioner who is getting discovery calls but not converting them has a problem. The most available diagnosis is: the rate is too high.…
The decision to set a rate isn’t purely rational. It’s made by a person in a particular internal state — one that includes beliefs…
There is a particular kind of practitioner who is confident in the room — confident in the work, confident in the client relationship, confident…
When a potential client asks “what do you charge,” it might seem like the pricing conversation is beginning. In most cases, it’s already well…