Long-form essays, short field notes, technique deep-dives, and answers to the same handful of questions we keep getting asked. Searchable. Sorted by pillar. Free, always.
David’s flagship book, free to listen — one chapter at a time. A short written overview plus forty-five audio essays on money, consciousness, and the inner architecture wealth needs to land on.
Price and value are often used interchangeably, but they are different things — and confusing them creates predictable problems in both pricing decisions and…
Most practitioners have produced meaningful results with clients. Most of those results are sitting in session notes, follow-up emails, and memory — not organized…
Describing transformation work is genuinely hard. The work is real, the outcomes are real, and yet when someone asks “what do you do?” the…
Here is the most common version of a practitioner describing what they do:
If you can do the work but cannot seem to say what it is worth, you are in very good company. The struggle to…
The most common advice practitioners receive about articulating value is to get better at their elevator pitch. Learn to speak in outcomes. Stop using…
Q: I sell packages rather than per-session rates — typically a 3-month or 6-session package. How do I handle a rate increase when the…
Q: My rate is $225 per session, which is already higher than most practitioners in my area. My practice is full and the market…
Q: The economy seems uncertain and clients are talking about tightening budgets. Is this the wrong time to raise rates, or does economic context…
Q: I keep hearing that I need to do “inner work” before raising my rates, but nobody explains what that actually means. What does…
Q: A client just told me she won’t be continuing because of the rate increase. I feel terrible about it. What do I do…
Q: I feel guilty about raising my rates because it feels like I’m just doing a price hike — the same thing airlines and…